Every year, in Mérida, Yucatán, comes alive La Copa Ecyd with the excitement and energy of a beloved football tournament that has become a hallmark of the region’s sports culture. This annual event not only showcases local talent but also serves as a celebration of community, teamwork, and passion for the beautiful game. The tournament attracts teams from across Yucatán and beyond, creating an electrifying atmosphere as players compete in high-stakes matches. From youth leagues to seasoned professionals, it offers a platform for players of all levels to shine, fostering growth and camaraderie within the sport. The Copa Ecyd isn’t just about competition—it’s a celebration of the city’s love for the game and its enduring ability to bring people together. It stands as a testament to the vibrant spirit of Mérida and its commitment to nurturing talent and sportsmanship year after year.
YEAR
2024
ROLE
Creative direction
Design
SERVICES
Branding
Social Media Management
Merchandising Design
About the project
This year, The Copa Ecyd embarks on a bold rebranding that marks the start of a new era, redefining its identity and vision. It’s more than just a competition; it becomes a statement of evolution and ambition. The rebranding signifies a fresh chapter, reflecting the dynamic spirit of the sport, its players, and its fans.
The tournament’s transformation is evident in every detail—its logo, visuals, and messaging are designed to embody energy, passion, and inclusivity. It’s not just about the games on the field; it’s about creating a global celebration of football, connecting communities and inspiring the next generation.
This reimagined identity includes a modernized brand aesthetic, innovative formats, and a stronger digital presence to engage audiences across all platforms. The tournament leverages storytelling to showcase its history while looking boldly toward the future, making it a symbol of progress and excellence in football.
Ultimately, this rebranding breathes new life into the tournament, solidifying its place as a cultural phenomenon and a beacon for the beautiful game.
This will hide itself!
Every year, in Mérida, Yucatán, comes alive La Copa Ecyd with the excitement and energy of a beloved football tournament that has become a hallmark of the region’s sports culture. This annual event not only showcases local talent but also serves as a celebration of community, teamwork, and passion for the beautiful game. The tournament attracts teams from across Yucatán and beyond, creating an electrifying atmosphere as players compete in high-stakes matches. From youth leagues to seasoned professionals, it offers a platform for players of all levels to shine, fostering growth and camaraderie within the sport. The Copa Ecyd isn’t just about competition—it’s a celebration of the city’s love for the game and its enduring ability to bring people together. It stands as a testament to the vibrant spirit of Mérida and its commitment to nurturing talent and sportsmanship year after year.
YEAR
2024
ROLE
Creative direction
Design
SERVICES
Branding
Social Media Management
Merchandising Design
About the project
This year, The Copa Ecyd embarks on a bold rebranding that marks the start of a new era, redefining its identity and vision. It’s more than just a competition; it becomes a statement of evolution and ambition. The rebranding signifies a fresh chapter, reflecting the dynamic spirit of the sport, its players, and its fans.
The tournament’s transformation is evident in every detail—its logo, visuals, and messaging are designed to embody energy, passion, and inclusivity. It’s not just about the games on the field; it’s about creating a global celebration of football, connecting communities and inspiring the next generation.
This reimagined identity includes a modernized brand aesthetic, innovative formats, and a stronger digital presence to engage audiences across all platforms. The tournament leverages storytelling to showcase its history while looking boldly toward the future, making it a symbol of progress and excellence in football.
Ultimately, this rebranding breathes new life into the tournament, solidifying its place as a cultural phenomenon and a beacon for the beautiful game.
This will hide itself!
Every year, in Mérida, Yucatán, comes alive La Copa Ecyd with the excitement and energy of a beloved football tournament that has become a hallmark of the region’s sports culture. This annual event not only showcases local talent but also serves as a celebration of community, teamwork, and passion for the beautiful game. The tournament attracts teams from across Yucatán and beyond, creating an electrifying atmosphere as players compete in high-stakes matches. From youth leagues to seasoned professionals, it offers a platform for players of all levels to shine, fostering growth and camaraderie within the sport. The Copa Ecyd isn’t just about competition—it’s a celebration of the city’s love for the game and its enduring ability to bring people together. It stands as a testament to the vibrant spirit of Mérida and its commitment to nurturing talent and sportsmanship year after year.
YEAR
2024
ROLE
Creative direction
Design
SERVICES
Branding
Social Media Management
Merchandising Design
About the project
This year, The Copa Ecyd embarks on a bold rebranding that marks the start of a new era, redefining its identity and vision. It’s more than just a competition; it becomes a statement of evolution and ambition. The rebranding signifies a fresh chapter, reflecting the dynamic spirit of the sport, its players, and its fans.
The tournament’s transformation is evident in every detail—its logo, visuals, and messaging are designed to embody energy, passion, and inclusivity. It’s not just about the games on the field; it’s about creating a global celebration of football, connecting communities and inspiring the next generation.
This reimagined identity includes a modernized brand aesthetic, innovative formats, and a stronger digital presence to engage audiences across all platforms. The tournament leverages storytelling to showcase its history while looking boldly toward the future, making it a symbol of progress and excellence in football.
Ultimately, this rebranding breathes new life into the tournament, solidifying its place as a cultural phenomenon and a beacon for the beautiful game.
This will hide itself!