Bardo is a taproom located in the heart of Mérida, Yucatán, designed to offer a unique and immersive experience for those who seek something out of the ordinary. Nestled in the vibrant downtown area, Bardo blends local charm with a modern, sophisticated edge, creating a space where craft beer and storytelling come together in perfect harmony.


YEAR
2024
ROLE
Creative Direction
Storytelling
Design
SERVICES
Naming
Branding
About the project
Goal
The goal of this project was to create an unique and almost magical experience, rooted in the idea of a secret place that feels like it’s straight out of a storybook. Imagine walking through the heart of the city at night, in the quiet and mystery of those hours when everything is still, and shadows envelop everything. The legend of the fox serves as the guiding thread—a mythical figure that appears as a guide to the unknown, sparking curiosity and a desire to explore the forbidden or the hidden.
Bardo is much more than just a bar; it’s an experience designed to feel exclusive and timeless. From the moment someone hears the story or feels that supposed gaze in the darkness, the imagination is meant to ignite. It’s as if finding Bardo is part of a ritual, a kind of destiny reserved only for the "chosen ones."
Upon entering, the idea was to transport visitors to another era—one where the lights are dim, the atmosphere intimate, and jazz music flows through every corner, wrapping them in a sense of nostalgia and mystery. Everything, from the storytelling to the ambiance, was crafted to make people feel like they’ve stepped into a hidden world, one that few ever get to experience.





This will hide itself!
Bardo is a taproom located in the heart of Mérida, Yucatán, designed to offer a unique and immersive experience for those who seek something out of the ordinary. Nestled in the vibrant downtown area, Bardo blends local charm with a modern, sophisticated edge, creating a space where craft beer and storytelling come together in perfect harmony.


YEAR
2024
ROLE
Creative Direction
Storytelling
Design
SERVICES
Naming
Branding
About the project
Goal
The goal of this project was to create an unique and almost magical experience, rooted in the idea of a secret place that feels like it’s straight out of a storybook. Imagine walking through the heart of the city at night, in the quiet and mystery of those hours when everything is still, and shadows envelop everything. The legend of the fox serves as the guiding thread—a mythical figure that appears as a guide to the unknown, sparking curiosity and a desire to explore the forbidden or the hidden.
Bardo is much more than just a bar; it’s an experience designed to feel exclusive and timeless. From the moment someone hears the story or feels that supposed gaze in the darkness, the imagination is meant to ignite. It’s as if finding Bardo is part of a ritual, a kind of destiny reserved only for the "chosen ones."
Upon entering, the idea was to transport visitors to another era—one where the lights are dim, the atmosphere intimate, and jazz music flows through every corner, wrapping them in a sense of nostalgia and mystery. Everything, from the storytelling to the ambiance, was crafted to make people feel like they’ve stepped into a hidden world, one that few ever get to experience.





This will hide itself!
Bardo is a taproom located in the heart of Mérida, Yucatán, designed to offer a unique and immersive experience for those who seek something out of the ordinary. Nestled in the vibrant downtown area, Bardo blends local charm with a modern, sophisticated edge, creating a space where craft beer and storytelling come together in perfect harmony.


YEAR
2024
ROLE
Creative Direction
Storytelling
Design
SERVICES
Naming
Branding
About the project
Goal
The goal of this project was to create an unique and almost magical experience, rooted in the idea of a secret place that feels like it’s straight out of a storybook. Imagine walking through the heart of the city at night, in the quiet and mystery of those hours when everything is still, and shadows envelop everything. The legend of the fox serves as the guiding thread—a mythical figure that appears as a guide to the unknown, sparking curiosity and a desire to explore the forbidden or the hidden.
Bardo is much more than just a bar; it’s an experience designed to feel exclusive and timeless. From the moment someone hears the story or feels that supposed gaze in the darkness, the imagination is meant to ignite. It’s as if finding Bardo is part of a ritual, a kind of destiny reserved only for the "chosen ones."
Upon entering, the idea was to transport visitors to another era—one where the lights are dim, the atmosphere intimate, and jazz music flows through every corner, wrapping them in a sense of nostalgia and mystery. Everything, from the storytelling to the ambiance, was crafted to make people feel like they’ve stepped into a hidden world, one that few ever get to experience.





This will hide itself!