The Oncológicos 5K is an annual race held in Reynosa, México, dedicated to raising awareness and supporting those affected by any type of cancer. This year, they collaborated with us to refresh and elevate their brand identity, aiming to create a stronger visual presence and connect more deeply with participants and the community. Through this rebranding, we sought to enhance the race's mission, celebrating the strength and resilience of those battling cancer while inspiring unity and hope.
YEAR
2024
ROLE
Brand design
Creative direction
SERVICES
Branding
About the project
Each step represents the ongoing effort in this battle, striving to leave a meaningful impact on the lives of those facing this disease. The logo has been designed with ribbons representing the main types of cancer. These ribbons, rounded and interconnected, symbolize unity and emotional connection, using vibrant colors to convey energy and vitality, reflecting to our audience the powerful feeling of being alive.
Smooth Scroll
This will hide itself!
This will hide itself!
Carrera Oncologicos 5k
OVERVIEW
The Oncológicos 5K is an annual race held in Reynosa, México, dedicated to raising awareness and supporting those affected by any type of cancer. This year, they collaborated with us to refresh and elevate their brand identity, aiming to create a stronger visual presence and connect more deeply with participants and the community. Through this rebranding, we sought to enhance the race's mission, celebrating the strength and resilience of those battling cancer while inspiring unity and hope.
YEAR
2024
ROLE
Brand design
Creative direction
SERVICES
Branding
About the project
Each step represents the ongoing effort in this battle, striving to leave a meaningful impact on the lives of those facing this disease. The logo has been designed with ribbons representing the main types of cancer. These ribbons, rounded and interconnected, symbolize unity and emotional connection, using vibrant colors to convey energy and vitality, reflecting to our audience the powerful feeling of being alive.
Smooth Scroll
This will hide itself!
This will hide itself!
Carrera Oncologicos 5k
OVERVIEW
The Oncológicos 5K is an annual race held in Reynosa, México, dedicated to raising awareness and supporting those affected by any type of cancer. This year, they collaborated with us to refresh and elevate their brand identity, aiming to create a stronger visual presence and connect more deeply with participants and the community. Through this rebranding, we sought to enhance the race's mission, celebrating the strength and resilience of those battling cancer while inspiring unity and hope.
YEAR
2024
ROLE
Brand design
Creative direction
SERVICES
Branding
About the project
Each step represents the ongoing effort in this battle, striving to leave a meaningful impact on the lives of those facing this disease. The logo has been designed with ribbons representing the main types of cancer. These ribbons, rounded and interconnected, symbolize unity and emotional connection, using vibrant colors to convey energy and vitality, reflecting to our audience the powerful feeling of being alive.
Smooth Scroll
This will hide itself!
This will hide itself!